Object

Revised Development Strategy

Representation ID: 59669

Received: 29/07/2013

Respondent: Hallam Land Management and William Davis

Agent: Marrons

Representation Summary:

Supports identification of the land South of Gallows Hill for residential development. It is a self contained site capable of development within Phase 1 of the plan period. However it is not considered to be appropriate for employment development. It is considered that the demand for employment is characterised by use classes B1c, B2 and B8 rather than centred around offices. The demand for offices can be absorbed by Tachbrook Park and Tournament Fields or in other locations in the GL Hearn report. The success of Jaguar Land Rover has increased the the demand for industrial / warehouse buildings particularly where there is good access to the dual carriageway / motorway network. This could be accomodated better by the Option 2 employment site north of Gallows Hill and would better satisfy the wider market rather than a site promoted as an extension to the Technology Park. The development would also be co-located with the Park and Ride facility. The OPtion 2 site is already influenced in its character by the employment uses to the west and east.
In comparison land South of Gallows Hill is located on the Banbury Road which is an important gateway to Warwick, the allocation of employment uses would have a detrimental visual impact on the setting of Warwick Castle Park. Well documented parking issues at the Technology Park would be exacerbated as users will have to continue to use the car. The site does not have the same access to the road network as Option 2. Larger scale units could not be deseminated into the landscape as easily.
In terms of the impact of housing South of Gallows Hill, the proposed scheme would include a 20m woodland belt along the Banbury Road frontage reinforcing this approach to Warwick. It would include predominently two storey housing. There would be generous open space provision with the highest point kept open. In terms of views from the Guys Tower and Caesars Tower housing development at a distance of 1km would merge unnoticed into the background.

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