There is a risk that the Council will encourage developemnt in areas where the value of such Levys is highest - for example where developers will achieve maximum returns on investment from sales. This translates directly into a pressure on the Council to encourage and maximise development in areas where for example House prices are highest such as the North side of Leamington. The Council will need to demonstrate that land is selected without influence from such factors. Encouraging development close to zones where House prices are high will provide the Council with the greatest potential for developer Levy and at the same time risk causing a lowering of values in the wealthiest areas: maximum benefit to the Council and town, minimum benefit to the nearest residents - looks like social engineering.