BASE HEADER
Yes
Preferred Options 2025
ID sylw: 108158
Derbyniwyd: 07/03/2025
Ymatebydd: IM Properties Development Ltd (IMP)
Asiant : Turley
IM Properties Development Ltd (IMP) supports the identification of SG18 ‘West of 
Stratford-upon-Avon Group’ as 1 of 24 strategic growth locations as outlined in Table 5 
of the Preferred Options Paper. 
The identification of SG18 aligns with the spatial growth priority areas and emerging 
growth strategy options as illustrated at Figure 5 and Figure 6 of the Preferred Options 
Paper. 
Section 4.1 of the Preferred Options Paper outlines the purpose of the Strategic Growth 
Locations which “sets out in broad terms the locations to which large scale and strategic 
growth should be directed; and conversely, those areas in which growth should be more 
controlled”. 
By virtue of IMP’s interests at Stratford 46 - which is subject to a hybrid planning 
permission (Ref: 19/01402/OUT) and is allocated under the reference Proposal SUA.2 in 
the Stratford-on-Avon Core Strategy, and it is a draft policy in the emerging Stratford-onAvon Site Allocations Plan (SAP) – SG18 is already a strategic location for employmentled mixed use development. 
Stratford 46 can provide an anchor to any future surrounding housing growth west of 
Stratford-upon-Avon and its capacity to deliver an employment-led mixed-use scheme 
will provide a sustainable and accessible location for jobs, services and facilities required 
by new residents. 
Whilst IMP is supportive of SG18 it remains unclear how the Core Opportunity Area and 
Major Investment Sites (MIS) interrelate with Strategic Growth Locations. IMP has 
responded separately to Draft Policy Direction 13 and Draft Policy Direction 14 
respectively on the matter.