BASE HEADER
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Preferred Options 2025
ID sylw: 108156
Derbyniwyd: 07/03/2025
Ymatebydd: IM Properties Development Ltd (IMP)
Asiant : Turley
It is recognised that Draft Policy Direction 13 – Core Opportunity Area will be the focus 
for new employment development in South Warwickshire.
However, Figure 10: Core Opportunity Area does not illustrate Stratford 46 as an ‘Existing 
Major Investment Site’ despite it being subject to a hybrid planning permission (Ref: 
19/01402/OUT) for employment-led mixed-use development, alongside the allocation 
and draft allocation (SUA.2) in the Stratford-on-Avon Core Strategy, and Site Allocations 
Plan (SAP) respectively. 
The focus for employment development should be in the right places. Stratford 46 is
located directly to the west of Stratford-upon-Avon, which, as a town, is sustainably 
accessible in terms of labour market supply. Stratford 46 also lies well within the Core 
Area Opportunity (as illustrated in orange) in Figure 10, along the A46 which forms part 
of the “A46 Trans Midlands Trade Corridor” as described in section 6.2 on page 72 of the 
Preferred Option Paper. 
Even more so, Stratford 46 lies within Strategic Growth Location ‘SG18’ which has been 
identified as a major location for housing and employment growth. There is an 
inconsistency between the Strategic Growth Location, the Core Opportunity Area and 
sites identified as Major Investment Sites (MIS). 
It is recommended that Stratford 46 forms part of the Core Opportunity Area as it is 
capable of accommodating businesses wishing to co-locate in the area and take 
advantage of the economies of scale, especially those relating to the industrial and 
logistics sectors, where residual need is most acute in South Warwickshire. 
IM Properties Development Ltd (IMP) has responded separately in relation to Strategic 
Growth Location SG18 and Draft Policy Directions 1 and 14 on matters related to need 
and its distribution to Stratford 46.